The Soho Guide


Since opening our Soho Studio, we've had the opportunity to explore our new neighbourhood. Featuring coffee spots, places to relax, fine dining and shops well worth a visit, we've put this guide together with recommendations, top picks and places not to miss. 

Rapha 

Located just across the street from our Studio, you'll find Rapha—a cycling shop and café destination. It's the ideal spot for a productive work session, offering exceptional coffee and a bustling store that caters to the needs of every cyclist. Whether you're in the market for new cycling attire or accessories, or even a community to ride with, Rapha has you covered.


Earl of East 

Starting 2014 as a market stall and built from a love of home fragrance, Earl of East are our neighbours in the Quadrant Arcade. Since then, they've created a line of fragrances, candles and bathing products, as well as offering some of London's biggest independent brands. Check them out here, and keep an eye out for their in-store events, as well as their candle-making workshops. 


Supply 91

Opposite us in the Quadrant Arcade lies Supply 91- GQ's no. 1 barbershop in London two years running. Look no further for a welcoming environment, a friendly, talented team, as well as the best haircuts out there. Check them out here


MALIN+GOETZ

Inspired by the diversity, inclusivity and the energy of city living, MALIN+GOETZ are a high-end skincare brand, whose products are designed for every skin type. Their mission is to create high quality, easy-to-use skincare, fragrances, and candles that fit into the modern lifestyle. With a beautiful spot on the Regent's Street side of the Quadrant Arcade, they are well worth a visit. 


Bao

With eateries all across London, Bao is all about dumplings, noodles and bao buns. Their original store rests on Lexington Street in Soho. As a particular favourite here at MASAJ, we cannot recommend Bao enough. Wonderful food matched with an incredible team makes for an easy lunch or a fun-filled evening. 


Hagen Espresso Bar

Hagen is a Danish coffee project born out of Copenhagen and founded in London. Their mission is to deliver premium speciality coffee with a dash of old school class and an ever increasing amount of sustainability. At Hagen, a coffee break is more than caffeine - it's a social moment. In their espresso bars they invite you to experience Danish hospitality by drinking some of the best coffees in the world. 


Bar Crispin

Bar Crispin is a restaurant and wine bar on Kingly Street, Soho, serving seasonal plates and low intervention wines. Their chefs deliver a European inspired menu, working with independent growers and small-scale producers,. With sustainability at the core of their ethos, and a cosy bar perfect for a quiet evening, they are well worth a visit. 


Self Space 

In a world which can feel a little upside down, it's not surprising that sometimes we don't feel okay... this is where Self Space comes in. Catering to individuals and organisations, Self Spaces mission is to revolutionise the culture around accessing mental health support, making it more commonplace and aspirational, in the same way most of us think about our physical health. With a relaxing location on Berwick Street, be sure to pop by when you're in need of some down time. 


Studio Nicholson

Established in 2010 by Nick Wakeman, Studio Nicholson takes cues from Japanese culture to create elegant, functional clothing. In an age of excessive consumerism, the brand prioritises timeless style, catering to all ages and genders. Their Broadwick Street store offers a serene and bespoke shopping experience, featuring a thoughtfully curated collection – be sure to swing by.


At MASAJ, we're thrilled to be part of a dynamic creative community that shares our values. We invite you to visit us in Soho for a rejuvenating treatment after a busy day or to explore our space and thoughtfully curated retail selection.

We can't wait to see you!


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